Choosing the Ideal Location for your Business
Which Location is Best for my Business?
Finding the ideal office space in the right location can be a real challenge. The old cliche of "location, location, location" when choosing office space is one you can't afford to ignore.
The cost of renting office space in a sought-after location can be prohibitive, but it is important to ensure your business is located in an area where it can flourish, be easily accessible to staff and clients, as well as give the right impression to all those who visit it.
Your choice in office space and location says a lot about your company and brand, and needs to accurately reflect what your company represents. An office is the place from which you are selling your expertise and serving clients so you can't afford to scrimp on the location and image of your office.
Here are some simple questions to ask yourself when choosing the ideal location for your business:
- Is our current location serving us well? (i.e. it's just the office space we need to change)
- Where are the majority of staff located?
- Does the new office need to be located close to public transport and/or major roads?
- Do we need to survey clients to see which location would serve them better?
- Where are our competitors located?
- Is it best to be close to them?
- Are there any areas that are up-and-coming that may provide cheaper office rents yet still provide the right image and good access?
- Is there enough available office space from which to choose from in the desired location?
To find out more about chosing the ideal location for your business, download and use the Office Space Checklist. It covers everything you need to consider when touring potential offices, as well as important location issues.
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