How to Retain Customers during Office Relocation
Retaining Customers During an Office Relocation
If you're about to move office, it is important to give your existing customers as much consideration as possible. Taking on an office relocation can be stressful, without the added worry of losing clients which is why it's always a good idea to fully prepare your existing customers about your office relocation plans.
Below are three simple strategies which have been tried and tested as successful methods of retaining customers during an office move.
Create an effective marketing strategy
It is important to have an effective marketing strategy in place that is well planned before you take on an office move. At least one month before the move date, make sure that all of your marketing material both on and offline is reprinted or revised to contain you new address.
In addition, change signature files and also any outgoing email correspondence to include your new address. In this way you can start to alert customers to the fact you will shortly be moving.
Back up this strategy with postcards and even hand-written notes for highly valuable customers followed by further email reminders of the move.
Hold an opening event
You can attract your existing customers to the new office by holding a new office launch party just for them. This is a great opportunity to showcase your new office to clients and talk your customers through the benefits of the new location and why the premises is going to provide a better set up for them.
Create an online presence
Creating an online relationship with your customers is a great way of bridging the gap caused by an office relocation. Social networking enables you and your staff to keep in regular touch with customers in a relaxed and informal way.
You can use high profile social media platforms such as Facebook and Twitter to inform customers about your relocation plans, particularly in the run up to the move, and as well as the move day itself. Create your own "hashtag" around your move so that clients can always be kept up-to-date about any connectivity issues or business disruption that may be caused as a result of the relocation.
Finally, make sure you send out change of address notifications to your clients. Use this handy Checklist to make sure you communicate the right message to your clients.
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