Promote your Company Brand through Effective Office Design
What does your office space say about your company brand?
Your choice of office space and the choices you make on office design and layout play an important role in the way in which your company brand is perceived.
This article looks at 5 important and practical ways to promote your company brand through effective office design:
Define brand core values
One of the questions your Office Design Company will ask you is what your core brand values are, and what brand messages you want to convey through your office design. If these can't be easily established, spend some time brainstorming ideas with your marketing team to come up with five to six descriptors of your company's core brand values.
Make a statement with your Office Lobby
Your office lobby is the first thing people see when they enter your building, so make a statement. Try to incorporate your brand colors, signage with the right font and display stylish office art that matches your company's image and brand characteristics.
Use Conference Rooms to Showcase your Brand
If you think about, clients are likely to spend most of their time in your conference rooms when they come to visit. So this is one place to pay real attention. Use the wall space to project brand images, like a rolling powerpoint presentation with key company achievements and new business announcements.
Consider Space Planning
The way in which your office space is configured also says a lot about your company brand. For a business that requires a lot of teamwork and collaboration, an open plan office will help from both a practical and company image perspective.
Think about how many people walk or drive past your office building on a daily basis. One of the first things they'll notice is your signage - so make sure that a) you have one, and b) it looks stylish and matches the image you're trying to portray.
Contact an Office Design Company to discuss how you can promote your company brand through the design and layout of your office.
You'll also find the Office Design Guide an invaluable and practical guide when making office design choices and deciding on the right office space plan in your new office.
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